“Clay Travis of the popular sports blog Outkick the Coverage relates:
Middle America wants to pop a beer and listen to sports talk, they don’t want to be lectured about why Caitlyn Jenner is a hero, Michael Sam is the new Jackie Robinson of sports, and Colin Kaepernick is the Rosa Parks of football. ESPN made the mistake of trying to make liberal social media losers happy and as a result lost millions of viewers……
ESPN subscribers are down below 2007 levels at fewer than 92 million. Its first quarter 2017 revenue is down 11 percent year-on-year. It has unfavorable contracts with nearly every sports league. It shells out $1.9 billion a year for NFL rights, more than double any other network, despite unfavorable scheduling like only one playoff game and no Super Bowl.
SportsBusiness Daily points out a slew of increasing rights payments that “forced ESPN’s cuts.” Its Major League Soccer rights payments are illustrative; they increased a whopping 838 percent to $75 million in the 2015 contract. College Football Playoff payments increased 391 percent to $608.3 million in 2014. The NBA contract? It’s been a bust, rising to $1.4 billion a year in 2016.”