YouTube’s plan to protect advertisers from controversial videos – Terrorists & Conservatives Beware

YouTube’s plan to protect advertisers from controversial videos: stricter enforcement and more control for brands | VentureBeat | Marketing | by Paul Sawers

“The internet giant has faced growing criticism for making money off ads that run against videos associated with terrorist group sympathizers among other so-called hate groups, with brands often unaware or unable to control the ad placements. At last month’s Super Bowl, Hyundai created an ad hailing U.S. troops that was then used as pre-roll to a video supporting Hezbollah….

“We know advertisers don’t want their ads next to content that doesn’t align with their values,” said Google’s chief business officer Philipp Schindler. “So starting today, we’re taking a tougher stance on hateful, offensive and derogatory content.””

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