‘Sudden Drop’ – Sell Coffee Not Politics
The company also may have rankled some customers when it said it would hire 10,000 refugees over the next five years. Chief Executive Officer Howard Schultz made the move in the wake of President Donald Trump’s executive order in January seeking to bar U.S. admission of refugees. Starbucks was threatened with boycotts and drew criticism on social media.
…Competitors have been offering aggressive drink deals, putting pressure on the whole industry. And Starbucks acknowledged in January that its shift to mobile ordering has hampered customer service and hurt sales. “